Dynamic, fresh, urban. Club music or electronic dance music is an apt reflection of the current youth culture. It has its finger on the pulse of time, ever flexible and changing, and always cutting-edge.
Club sound mirrors the many facets of music – mainstream, underground – and is fast to pick up new trends. Its youthful sound guarantees it a permanent place in marketing strategies for target groups.
It’s hard to imagine today’s media landscape without club music. It´s being used in commercials, scores, television production, sound art, video games and sound branding.